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Location Marketing

cope provides services related to the positioning, marketing and sustainable revitalization of unusual sites and real estate properties, pursuing a creative approach in strategic location marketing.

We determine the potential of a site and encourage interested parties to actively exploit this potential. The aim is to create an identity and value and to develop a sustainable and lively infrastructure. We focus on the entertainment, culture, media, design and restaurant trade sectors.

Services:

  • Assessment and positioning of site
  • Creation of plans for end users and operators
  • Selection of relevant user groups and operators
  • Development and implementation of communication strategies
  • Steering of contact network, particularly with adjacent residents, municipality and bureaucracy
  • Conception and support of strategic interim use projects
  • Interim marketing of locations for film, photography and other events

 

Selected references:

Beisheim Center  

  • Sustainable revitalization and marketing of shop space
  • Conception and implementation

Berliner Freiheit Event Location  

  • Development Eventlocation
  • Conception, implementation and operating

Wallstreet district Berlin

  • Marketing & communication strategy for revitalization of the area
  • Conception and implementation

Port of Tempelhof Berlin

  • Sustainable revitalization of harbor
  • Conception and management of partner processes with investors, local residents and municipality

Lido Wannsee

  • Sustainable revitalization of the historic location
  • Operating and marketing concept

Kranhaus Berlin

  • Marketing and development interim usages
  • Project development restaurant / cafe